Sony has agreed to a settlement with the Federal Trade Commission considering being charged with making misleading claims roughly speaking the capabilities of the PS Vita. Individuals claims — which Sony described in the role of "game changing" skin tone voguish ads around the age of the Vita's launch — be relevant primarily to how the handheld would be alive able to act together with the PlayStation 3.
"Sony claimed, in support of illustration, with the purpose of PS Vita users might pause in the least PS3 game next to in the least age and carry on to perform the game on their PS Vita from somewhere they not here sour," the FTC explains. "This facet, however, was no more than open in support of a little PS3 games, and the pause-and-save capability described voguish the ads varied significantly from game to game." Similarly, the FTC says with the purpose of Sony greatly exaggerated the remote perform facet of the Vita, which is no more than supported by a limited little PS3 games, and falsely claimed with the purpose of Vita owners would be alive able to perform multiplayer games live with a 3G connection.
"COMPANIES NEED TO be alive REMINDED with the purpose of IF THEY give somebody no option but to result PROMISES TO CONSUMERS, THEY be obliged to free ON individuals PLEDGES."
The commission and took spring with Deutsch LA, the advertising company with the purpose of handled the launch campaign, axiom with the purpose of employees were instructed to promote the Vita on Twitter lacking disclosing their involvement with Sony.
"As we enter the year's biggest shopping phase, companies need to be alive reminded with the purpose of if they give somebody no option but to result promises to consumers — in the role of Sony did with the 'game changing' skin tone of its PS Vita — they be obliged to free on individuals pledges," Jessica Rich, director of the FTC's agency of Consumer Protection, held voguish a statement.
In the role of part of the settlement, Sony has been barred from making new of these claims voguish the coming, while consumers who bought a Vita aforementioned to June 1st, 2012 are eligible in support of either a $25 hard cash refund before $50 worth of faith towards choose games before services. Sony is predictable to email individuals owners impacted by the settlement. "The FTC long for not hesitate to law on behalf of consumers what time companies before advertisers give somebody no option but to false result claims," explained Rich.
Tags : Sony
没有评论:
发表评论